Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. -Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. -Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez! -Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
Normal in-store, physical product price: $18.98
The powerful Newbury Award-winning classic.
A landmark in children's literature, winner of the 1970 Newbery Medal , and the basis of an acclaimed film Sounder traces the keen sorrow and the abiding faith of a poor African-American boy in the 19th-century South. The boy's life is changed forever when his father is caught stealing a ham to feed his starving family. His dog, Sounder, is wounded in the incident and waits faithfully for his master to come home. Read by Avery Brooks, this timeless and compelling parable will move listeners of all ages.
" Blues riffs and Brooks's soulful singing set the tone and enhance the tale. This bittersweet saga, richly told by Brooks, will remain in listeners' hearts and minds long after the final line is heard . " --- AudioFile
William H. Armstrong grew up in Lexington, Virginia. He graduated from Hampden-Sydney College and did graduate work at the University of Virginia. He taught ancient history and study techniques at the Kent School for fifty-two years. Author of more than a dozen books for adults and children, he won the John Newbery Medal for Sounder in 1970 and was awarded an honorary Doctor of Letters degree from Hampden-Sydney College in 1986.
Avery Brooks is an accomplished actor, director, musician, and teacher. His credits include the television role of Captain Benjamin Sisko on Star Trek: Deep Space Nine . He served as the National Black Arts Festival's Artistic Director throughout the 1990s and is an Associate Professor of Theater Arts at Rutgers University.
Normal in-store, physical product price: $17.95
When Dora Conroy, a Philadelphia antiques dealer, purchases a curious selection of auction items - objects she judges to be humorous novelties, she unknowingly becomes the deadly focus of an international smuggler.
When robberies and death surround her merchandise, Dora seeks help from her intriguing upstairs tenant, former cop Jed Skimmerhorn.
They discover a shadowy path leading across the continent to the smuggler, a man who will stop at nothing to recover his hidden riches.
Like the treasures he craves, Dora and Jed find they are susceptible to his crushing grasp.
Exclusive on-line price!
This is the first new, full-scale edition of Cymbeline in 37 years.
One of Shakespeare's final works, Cymbeline uses virtuoso theatrical and poetic means to dramatize a story of marriage imperiled by mistrust and painfully rebuilt in the context of international conflict.
Roger Warren's commentary emphasizes the play's theatrical impact and pays close attention to its complex, evocative language.
Even if you love your job, you probably have days when almost nothing goes right. Collecting the most inspirational passages from his landmark mega-bestsellers How to Win Friends and Influence People and How to Stop Worrying and Start Living, Dale Carnegie's How to Enjoy Your Life and Your Job will help you create a new approach to life and get the most out of yourself -- all the time. Carnegie's time-tested advice will also help you to:
The classic advice of Dale Carnegie will teach you how to make every day more exciting and rewarding, how to get more done -- and have more fun doing it. Start developing your innate strengths and abilities -- start enriching your life TODAY!
They wanted to be throwing baseballs, not hand grenades, shooting .22s at rabbits, not M-1s at other men. But when the test came, when freedom had to be fought for or abandoned, they fought. They were soldiers of democracy. They were the men of D-Day. When Hitler declared war on the United States, he bet that the young men brought up in the Hitler Youth would outfight the youngsters brought up in the Boy Scouts. In this magnificent retelling of the war's most climatic battle, acclaimed World War II historian Stephen E. Ambrose tells how wrong Hitler was. Drawing on hundreds of oral histories as well as never-before-available information from around the world, Ambrose tells the true story of how the Allies broke through Hitler's Atlantic Wall, revealing that the intricate plan for the invasion had to be abandoned before the first shot was fired. Focusing on the 24 hours of June 6, 1944, D-Day brings to life the stories of the men and women who made history -- from top Allied and Axis strategic commanders to the citizen soldiers whose heroic initiative saved the day. From high-level politics to hand-to-hand combat, from winner-take-all strategy to survival under fire, here is history more gripping than any thriller -- the epic story of democracy's victory over totalitarianism. About the Author: Dr. Stephen Ambrose was a renowned historian and acclaimed author of more than 30 books. Among his New York Times best-sellers are: Nothing Like It in the World, Citizen Soldiers, Band of Brothers, D-Day - June 6, 1944, and Undaunted Courage. He was not only a great author, but also a captivating speaker, with the unique ability to provide insight into the future by employing his profound knowledge of the past. His stories demonstrate how leaders use trust, friendship and shared experiences to work together and thrive during conflict and change. His philosophy about keeping an audience engaged is put best in his own words: "As I sit at my computer, or stand at the podium, I think of myself as sitting around the campfire after a day on the trail, telling stories that I hope will have the members of the audience, or the readers, leaning forward just a bit, wanting to know what happens next." Dr. Ambrose was a retired Boyd Professor of History at the University of New Orleans. He was the Director Emeritus of the Eisenhower Center in New Orleans, and the founder of the National D-Day Museum. He was also a contributing editor for the Quarterly Journal of Military History, a member of the board of directors for American Rivers, and a member of the Lewis and Clark Bicentennial Council Board. His talents have not gone unnoticed by the film industry. Dr. Ambrose was the historical consultant for Steven Spielberg's movie Saving Private Ryan. Steven Spielberg and Tom Hanks purchased the film rights to his books Citizen Soldiers and Band of Brothers to make the 13-hour HBO mini-series Band of Brothers. He has also participated in numerous national television programs, including ones for the History Channel and National Geographic.
Normal in-store, physical product price: $32.00
Powered byIP2Location.com
